Content marketing has completely altered the way businesses interact with their customers. It has created a bond and understanding between customers and businesses. Since the massive growth of social media, brands must now become more communicative with their customers, especially if they want to build trust and loyalty. Many businesses are beginning to understand the …
The Google Display Network is an extremely powerful marketing tool and an essential part of any internet marketing strategy. At the same time, it can also eat up your budget or increase spam traffic if not used properly. To make the most of your Display Ads campaign in Indonesia, here are a few tips of …
Social Media is a rapidly growing culture in Indonesia and around the world. The transition from print media, radio, and television to the virtual world has become inevitable. Social media has become an essential channel for connecting with friends and family, staying up to date with the latest news, and finding inspiration as well as …
Brand Marketing is the concept of branding where the brand name instantly informs customers about a company’s reputation, enabling them to trust the quality of each product or service the business offers. “Buy our product! Our quality is better than others.” This is a famous tag line used when it comes to Brand Marketing. When …
What is Behavioral Targeting? Have you ever wondered why ads you see while browsing online seem to be related to things you’ve searched for or websites you’ve visited? This is because every time you search for something, a cookie is placed on your computer. The cookie has details about your visits and this is …
