In the midst of the COVID-19 Lockdown period, many businesses in Singapore, Indonesia, or around the world have had to shut their doors.
For many of us, we are probably wondering how we can still make ends meet or continue to engage our customers during this time.
Thankfully, with online marketing, there are many ways that we can still connect with our customers – even if we cannot meet them face-to-face. At a time like this, many businesses will need to adapt and change their normally mode of operation. This includes finding new ways to connect, engage, and of course sell to your customers.
Whether you normally deal in person, or maybe you already do much of your business online, here are a few tips to improve your overall online presence during this time.
Although many normal business activities may have stopped, it’s important that your customers are still able to find you online. This may be through your website, social media, or instant messaging applications. Make sure your customers are able to find you when they need you.
With everything that is going on, people tend to be online and on their social media – probably even more so than usual. Internet usage has increased dramatically over the last month, and social media has become a preferred mode of communication for many. How can businesses make use of this? Take the time to post regularly on your social media. Stay active, and respond to any new messages that you receive in a timely manner.
Maybe you never had much of an online presence before. If that’s the case, now is definitely a good time to get started. Lack of interaction with your online assets does not mean that your customers are not interested. Maybe it means you need to revamp your marketing plan. This includes highlighting any things that have changed about your business during this time. Are you open or closed? Do you now do deliveries while you did not before? Are you able to hold meetings online for further discussion? This is all important information that should be easily accessible to your customers.
Are you running the same ads that you have been running for that last few months, or even years? Even if they have always been successful before, check if they are still relevant it today’s world. See what changes you can make to your ads, promotions, or offers to make sure they are up to date and reflect the current situation.
In line with the previous point, it’s also good to consider new ways of providing the same products or services that you normally provide.
Last but not least, if you find your company is in a position to help those in need, do so. This may be in the form of a product that is suddenly needed now, or in the ability to help make things that are in shortage, such as masks or hand sanitiser. While this is not directly related to marketing, it will definitely help people to remember your brand in the future.
That being said, although the COVID-19 pandemic is creating challenges for many of us, it’s good to remember that it’s not forever. Stay healthy, stay positive, and stay safe.