Tag Archives: seo

 

Re-aligning your SEO strategy when business needs change.

Working as an SEO specialist requires you to be ready for change. Embracing changes is part and parcel that needs tweaking as we go along. Especially as Google keeps updating its algorithms, it is vital to integrate and evaluate the changes.

 

Now, with that said implementing all of this is tough. Any one starting off with SEO will have a few set questions such as – How exactly can you make sure that you’re focusing on quality traffic? How can you be sure this traffic will help your brand grow?

In this blog, we shall help you with some basics and answer some of your doubts.

1)    Make sure your SEO strategy aligns with your business strategy

 

Many companies along the way decide that they may want to change their go-to-market strategy. They may decide to change their current audience to maybe a different set of audience such as an enterprise audience.

This means that, instead of targeting a broad audience, their goal is more focused and specific.

Now that our targeting is more specific, we need to adjust our SEO strategy accordingly in order to achieve our goal.

SEO

 

2)    Work with the strategy manager in your organization

 

Working with a strategy manager will help you get clear on the vision of your brand and help to derive what you want.

 

So the few things you will research and analyze is:

 

·      Geo- which countries are you targeting and which language will prove more valuable to the brand.

·      Industries- Which industries do you want to focus on. E-commerce, insurance or any other

·      Audience – who the targeted audience is and what are they looking for

 

3)    Build new keyword research

 

After gathering all the information that lines with the new strategy of the company, it is time to come up with new keyword research strategy.

 

The best way to do this is to start with a list of competitors- analyzing how much traffic they get, which keywords they are ranking for that is relevant to our new strategy.

 

Once we have a list of keywords your competitors are using, it is vital to use another keyword tool to make new ones. Additionally, you can examine the volume of the keyword and see what their current ranking in the SERP is.

Search engine

 

4)    Focus on relevant traffic

 

It is assumed that, if you get more traffic to your site, it will improve your ranking. However, improving the quality of your traffic will help improve your rankings.

 

Let’s look at some reasons why we should remove low quality traffic:

 

·      Doesn’t provide any leads/sales to the business.

·      Has a high bounce rate.

·      Results in low page views.

 

Changes in company’s strategy is a fantastic opportunity for SEO changes to be made and helps to keep the company up to date. Finding what works and what doesn’t will not just help with traffic but also have a higher probability to convert.

 

 

 

5 tips to maximize your blog engagement!

Are you thinking of starting a blog for your company? If the answer is yes, then you are on the correct page. One thing any blogger would want is for an audience to read their blogs and actually engage. This can be quite a task and not everyone possesses the skill to write a piece that’s grabs the attention of their readers.

 

What is blog engagement exactly?

The term blog engagement is quite self-explanatory and simply means, the way people interact with your post. The term engaging could include many ways, from leaving comments, to sharing the post or even the simple act of mentioning the blog on Facebook or newsletters.

It is those forms of engagement that boosts your blogs. Active visitors are what you want, someone who participates in whatever the subject you may be talking about.

maximize your brand engagement

 

Now that we have that covered, let’s move on to-

 

Why is Blog engagement important for SEO?

Anyone who is familiar with SEO knows how blogs are an integral part of SEO. So how this works is, when your audience leaves comments on your blog, Google will notice that your blog is alive and active. When a blog gets shared or mentioned on social media, this helps with the ranking of the blog. With the blog getting a lot of recognition, it will definitely lead to more traffic, which is good and what you want.

 

Tips for increasing blog engagement

    • High quality content

The main thing is to make sure is, your content is interesting. It should be informative, funny, relevant and have a certain quality that makes it worth sharing.

    • Be consistent

In order to get people engaged in your blog, it should be regularly updated and maintained. People want to visit a blog that is consistent and doesn’t take a hiatus, where the audience thinks the blog is not active anymore. It is best to pick one day of the week and post on that day every week.

    • Be original

People want to read content that is original and that is worth it. It is important you are writing what you know about and are not sharing copied material from other sources. Readers what something they can relate to and they need to feel one with the topic you may be discussing.

blog engagement 2

    • Don’t be afraid to be a bit controversial

This doesn’t mean start a riot on a topic! What we mean to say is talk about something where people will want to join in to share their point of views. With people joining in to share their views, it will give them a chance to strike a conversation. Make sure your statement is a little bit bolder without going overboard.

    • Ask for engagement

As a blogger, if you want people to respond to your post, then ask them to do so. Asking people to share their thoughts on the subject will encourage people to like, share and even respond.

    • Respond to engagement

If you are inviting people to comment on your blog, then make sure you reply to them. Be polite! If your readers see that you care, they will surely come back as they feel appreciated.

 

In order to collect an entourage of engaging audience, it is important to follow these tips. Blogging can be a lot of fun, especially when you are writing about what you believe in. So take a chance and start blogging but remember these tips and you are sure to excel!

 

 

Is content marketing really that important?

Content marketing has completely altered the way businesses interact with their customers. It has created a bond and understanding between customers and businesses. Since the massive growth of social media, brands must now become more communicative with their customers, especially if they want to build trust and loyalty.

Many businesses are beginning to understand the need for content marketing, but what is content marketing anyway?

Simply put, it is a strategic marketing approach using articles, images, and video content to attract users to your brand. These can then be shared via social media, blogs, video sharing websites, and more. All of this can help your brand build loyalty, attract new customers, and improve brand awareness.

Having a clear sense of what it is you need to accomplish with your content can bring you closer to reaching your goals. It is more than just advertising; it is all about showing your customers who you are, rather than just telling them.

Back in the day, broadcasting advertising messages was the popular way to promote your brand. However, it is no longer the only strategy available. It’s also not advisable, especially if your customer has made the effort of including you in their ‘social’ circle. Today – it is important to give out advice, create engaging stories, share information, and provide value.

 

Creating a Content Marketing Strategy

Before starting your content marketing, it is important to make sure you know who your target audience is. In order to put an exact finger on it, we must ask ourselves a few questions:

What is the product or service we are offering? Who will benefit from the product or service? Why will they benefit? Once you have answered all these questions, it will be easier to gauge who and what your audience is looking for.

Now that you have a clearer idea of what content marketing is and who your audience is, let us look at some different perspectives of how to go about building your strategy.

1. Consumer Perspective

Today’s audience has a strong appetite for good information, but also a more powerful resistance to the so-called “hard sell.” Many of us research products and services online before making a purchase. We study different cars, comparing prices and features, before ever setting foot in a dealership. Even grocery shoppers use mobile phones to compare prices and deals. People want good content that helps them make good decisions. Consumers are less responsive to traditional advertising and old-school sales tactics, and this is true for both B2C and B2B customers.

2. Search Engine Perspective

Consumers look to search engines for solutions to their problems. Often times, your best chance to win new customers is to be there when they Google it. You may have already established a search engine optimization (SEO) plan which is working well for you. You may also know that search engines frequently update the algorithms they use to crawl the web so they can continuously improve the quality of results that we see when we do a search.

Google’s updates in recent years increasingly reward quality content. And what does quality mean for brands? For one thing, up-to-date content is rewarded. Publishing fresh articles and updating your existing content will help you maintain a strong presence on search engine results pages (SERPs) and keep people coming back to your site.

3. Business Perspective

Effective content can help you build customer relationships while avoiding less effective “hard sell” tactics. It showcases your subject-matter expertise and builds trust by showcasing important topics that may be of concern or interest to your customers. Well-crafted content can draw traffic to your website and social media accounts, boost your performance on search results pages, and give audiences the opportunity to share your content with their friends.

Companies with blogs attract more inbound links, and blogs on company websites tend to attract more visitors.

Keeping these different perspectives in mind, it is safe to say that the key to producing great content is to provide something of value to your audience that conveys your brand in a meaningful and memorable way.

 

11 Things every Business should know about SEO

SEO is something many of us have heard of. Whether you are just a blogger or Businessman, you want your website to be crowded. Your goal may be to make money from your website, but your website is still not well known.

Nowadays, as we all know, anyone can acquire almost any information from the Internet. The Search Engine that is best known to most people is Google. Google’s search results consists of millions of pages. Of course, every website owner hopes their website will appears on the first page, or even the top position.

You have written many articles, but are still not on the first page. You feel something is wrong. Chances are that you have not implemented something called Search Engine Optimization, or SEO.

This can be even more frustrating if you are in an internet-related business. In the end, you may choose to hire a Digital Agency, or SEO Agency. However, we still recommend you have some knowledge about SEO yourself.

 

What is Search Engine Optimization (SEO)?

Search Engine Optimization is the process of improving the visibility of your website in Search Engine results. SEO refers to increasing results that are “natural” or not using paid ads.

This is done by incorporating various techniques to make your website more “search engine friendly.”

Successful Search Engine Optimization includes carefully selected keywords, and optimized pages that will stand out in Search Engine algorithms.

Search Engine Optimization can be broken down into two main categories: on-page optimization and off-page optimization. On-page optimization refers to the elements of the website itself, such as the HTML code, the textual content and images. Off-page optimization mainly refers to back-links. These are links which point to your website from another relevant or related website.

In both on-site and off-site optimization, it is essential for your website to be friendly to Search Engines, but more importantly, friendly to your readers.

 

Why does your website need SEO?

Perhaps you’ve heard of an e-commerce business that was very successful after implementing SEO. But how can we use SEO to improve the ranking of a website in Search Engines?

Here are a few tips on what to look out for in your SEO!

 

1. SEO is not an expense, but an Investment

SEO Services is an Investment

SEO Return On Investment is high. By using Google Analytics for your website, maybe you noticed a particular keyword has a great conversion rate, but your website appears on page # 2 of Google Search Results.

If you could reach the top 3 spots on the first page, where the majority of people will click on, this would provide great results. SEO Services can be likened to investing in real estate: the return can be overwhelming – if you get it right.

 

2. SEO is just one part of your Digital Marketing Strategy

SEO Services is just one Digital Marketing Method

SEO has become an important part of any Digital Marketing Strategy. SEO is the ‘master’ to help improve performance.

But, SEO is not the only player in town! SEO alone cannot help you achieve your highest marketing potential. Social media, PPC, and other marketing strategies can complement SEO Services. By combining these, you can strengthen your website and encourage more business.

As a manager or CEO, the challenge you have is not to choose one type of Online Marketing over the other, but finding a clever way to integrate SEO into your marketing plan.

This is not a battle between various channels, but rather about how to collaborate and establish partnerships. Combining the right channels of marketing – one of them SEO – can bring high benefits for your business.

 

3. SEO: Your full-time Salesperson

Think of your website as a store that is always open, 7 days a week. Your website is like the perfect employee. This employee can multitask effectively, accomplish thousands of tasks at once, and is only limited by what you ask for.

An SEO-enhanced website is like a high-performing salesperson to spearhead your sales force.

 

4. How SEO impacts the Research-Purchase Cycle

SEO can increase your sales without necessarily increasing your marketing costs, by increasing profits in a sustainable manner over time. SEO can help you achieve your business goals better than almost any other marketing method.

If you assume that everyone has heard about your brand or thinks that your shop is the best place to buy, it could be a very costly mistake. People are constantly researching better offers, and people will always be socially driven by The Web to do comparisons.

In regards to this, SEO plays an important role. SEO can be like a magnet, attracting potential buyers to your website. Websites rank highly for specific keywords and key phrases because they provide what users are searching for. By choosing the right keywords that are relevant to your business, you can attract more visitors to your website, and direct them towards the solutions you offer.

 

5. SEO fees can vary

Bervariasi Jasa SEo

Measuring the cost of SEO services is quite difficult. There are no universal standards that can be used as a standard for SEO services. Cost is based on the situation.

Before you choose the cheapest or the most expensive, limited or more comprehensive, experienced team versus your cousins or friends, be sure to know how much it costs for the implementation of SEO.

SEO services involves a team of people who work behind the scenes. Give them a small budget, and you will be practically tying their hands, and you cannot expect great results from it.

If you are hesitant to implement SEO on your website, then do not be afraid to ask the SEO experts to provide an analysis, even if you have to pay more for it. That is a safe and worthy investment if it can convince you about the real value of an SEO strategy.

 

6. ‘Cheap SEO Services’ vs ‘Expensive SEO Services’

When comparing several SEO companies, you may be tempted to choose one that is not too expensive. At times, it may actually be a smarter choice to choose the most expensive one!

Why is that? SEO is not expensive. It is an investment. There may be an SEO Company that charges higher fees than other companies. As marketing manager or decision maker, you need to examine more closely why they are so expensive. What makes them so confident to charge a high price?

If an “expensive SEO company” can help you achieve your financial goals and growth targets, or double your investment before the end of the contract, was it really ‘expensive’?

On the other hand, if you opt for a lower price SEO Service which doesn’t bring you any results, that low cost is just like money being thrown away.

This is not an emotional decision. It is based on logic and data. Choosing an SEO Agency is like buying a car. Why is Ferrari more expensive than a VW Beetle? There are many good reasons, and the same applies with SEO.

 

7. SEO is not just the icing on the cake – It is the Main Ingredient

SEO is not just the icing on the cake

So, you’ve spent a lot of money on your new website, (and it looks great!) The last thing you want is to hear is the consultant asking you to invest more money so your website appears on Search Engines.

Effective SEO must be woven into the very DNA of your website to help your business get ranked on Search Engines.

SEO must be considered when you first plan the structure of your website, content management system (CMS), the URL syntax, and web design. This will bring the best results from your website.

If your website did not start with a strong SEO foundation, not to fear. SEO consultants can still help you optimize your website, but it may take more time, more effort, more money, and some major restructuring of your website.

 

8. SEO is more than just an SEO-Friendly Content Management System (CMS)

When CMS vendors say that they have SEO friendly CMS and that’s all you need, don’t be fooled. SEO (now) is not just about the code. Google does not find ‘code’, but ‘content’.

There are more than 200 factors associated with Search Engine rankings, and the algorithms change many times every year. CMS code is only a small part of the whole. By providing the right framework for your website, SEO friendly CMS can help. But it will take more than that to dominate the Search Engines.

 

9. Content is King

Content is King

SEO is not new. Yet, many CEOs and managers have not formally been taught the importance of SEO for businesses. If you feel that online marketing technology is highly technical and sophisticated and you don’t understand it, you are not alone.

However, if you ask the right questions, you can reach your goal.

 

10. Don’t leave your Google Rankings to Chance

What does it cost to print your business cards? How much does it cost for marketing brochures? I guess it’s not much compared to how much you invest in your website.

Do you read the cards, brochures or leaflets carefully before getting them printed? (Or ask someone else to review it for you?) Sure, you do.

Do you design and order all the business cards and brochures at a considerable expense, and then just keep it on the shelf? Of course not.

Your website is a much more powerful marketing tool, and much more expensive. But, do you have a specialist examine your website before you launch it?

By ignoring SEO, that’s what you do with your new fancy website. Your website could be viewed by thousands of your best prospects, and ideal clients. But instead, you left your Google rankings to chance.

Even if you have your own printer in the office, do you print your own business cards? No, I bet you do not. You probably submit it to a professional company with long experience in printing.

SEO is your Digital Business card. This can multiply your impact on a large scale by placing your website in a leading position.

There are many good reasons why your SEO should be handled by professionals who know how to do it.

They will ensure that your website is shown to the right audience, and will be seen by a large amount of prospective customers. This is the sole purpose of your “Digital Business Card,” — to bring you qualified leads and convert them into customers.

 

11. Don’t miss out on this Powerful Marketing Tool

SEO to win more customers, leads & sales

Neglecting SEO could cost you thousands of potential customers, leads and sales.

The good news is that once you realize this, it is very easy to fix. Get your SEO back in control, so you can direct your business along the right path.

These are just a few reasons why every company should use SEO, and there are many more Benefits of SEO for your business.

Are you having trouble finding a Digital Agency to manage your SEO? Primehouse Media is a leading Digital Marketing Agency in Jakarta, specializing in Complete SEO Services and more.

Contact Us here to get started with your SEO strategy!

 

7 Things you Never Knew about SEO

SEO in Indonesia is becoming more essential, as more companies are beginning to see the importance of a strong Online Presence. SEO, or Search Engine Optimization, makes it easier for your potential customers to find you online!

But, how exactly does SEO work, and what are the things that you should know?

There are plenty of theories and misconceptions about SEO. So, here are a few things you may or may not have known about SEO!

1.  Everyone needs SEO

7_things_seo

 Some people believe that only e-commerce websites need SEO, or only B2C companies need SEO. In actuality, anyone with a website needs SEO. Or, there’s no point having a website at all. As our favorite allegory says: Having a website without SEO is like having a car with no engine. It may look pretty, but it will be absolutely useless.

2. SEO is not just about Keywords

7_things_seo_b

Yes, of course keywords are still important, but that is not the only thing that matters. In fact, Google’s new “Hummingbird” algorithm focuses more on the actual meaning of what is on the page, more than the specific words that are being used. Deep, huh?

3. SEO is not for Search Engines

7_things_seo_c

Who is it for then? It’s for your customers, your potential customers, and everyone who visits your website. Websites that are ranked highly on Google Search Results are those that provide useful, relevant, and updated information that answers the questions that people are searching for.

4. Quality vs Quantity

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As is true in so many other aspects of life, the same is true in SEO. More pages on your website does not make your website better if they are not providing unique and useful information. 100 links is not better than 10, if those 100 links come from unrelated or spammy websites. The same can be applied to every function of SEO, whether it be link building, keywords, content, or any other step that goes into SEO.

5. Go Mobile

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About 90% of internet users in Indonesia access the internet through their mobile phone. Around the world, the average for mobile internet users is about 53%. Because of this, Google has given a boost to mobile friendly websites to appear higher in the Search Results when someone is searching on their phone. This means that if your website isn’t optimized for mobile devices, you could well be missing out on 90% of the internet users in Indonesia.

6. SEO takes time

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Good SEO in Indonesia is not something that can be done overnight. It takes planning, preparation, dedication and hard work. There are no shortcuts to Page 1 of Google. However, once you have built a strong SEO foundation, you can count on high-quality and long-term results for your website.

7. SEO in Indonesia and around the world is constantly changing

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SEO is not something that can be done once and then forgotten. Google’s “rules” of SEO are constantly evolving, and it is essential to always stay on top of any changes or updates. For SEO to be effective, it must be regularly maintained and updated.

Stay tuned to our blog, or Contact Us today for more information about how our SEO Services can improve your business.