Tag Archives: Digital Marketing Tips

 

Re-aligning your SEO strategy when business needs change.

Working as an SEO specialist requires you to be ready for change. Embracing changes is part and parcel that needs tweaking as we go along. Especially as Google keeps updating its algorithms, it is vital to integrate and evaluate the changes.

 

Now, with that said implementing all of this is tough. Any one starting off with SEO will have a few set questions such as – How exactly can you make sure that you’re focusing on quality traffic? How can you be sure this traffic will help your brand grow?

In this blog, we shall help you with some basics and answer some of your doubts.

1)    Make sure your SEO strategy aligns with your business strategy

 

Many companies along the way decide that they may want to change their go-to-market strategy. They may decide to change their current audience to maybe a different set of audience such as an enterprise audience.

This means that, instead of targeting a broad audience, their goal is more focused and specific.

Now that our targeting is more specific, we need to adjust our SEO strategy accordingly in order to achieve our goal.

SEO

 

2)    Work with the strategy manager in your organization

 

Working with a strategy manager will help you get clear on the vision of your brand and help to derive what you want.

 

So the few things you will research and analyze is:

 

·      Geo- which countries are you targeting and which language will prove more valuable to the brand.

·      Industries- Which industries do you want to focus on. E-commerce, insurance or any other

·      Audience – who the targeted audience is and what are they looking for

 

3)    Build new keyword research

 

After gathering all the information that lines with the new strategy of the company, it is time to come up with new keyword research strategy.

 

The best way to do this is to start with a list of competitors- analyzing how much traffic they get, which keywords they are ranking for that is relevant to our new strategy.

 

Once we have a list of keywords your competitors are using, it is vital to use another keyword tool to make new ones. Additionally, you can examine the volume of the keyword and see what their current ranking in the SERP is.

Search engine

 

4)    Focus on relevant traffic

 

It is assumed that, if you get more traffic to your site, it will improve your ranking. However, improving the quality of your traffic will help improve your rankings.

 

Let’s look at some reasons why we should remove low quality traffic:

 

·      Doesn’t provide any leads/sales to the business.

·      Has a high bounce rate.

·      Results in low page views.

 

Changes in company’s strategy is a fantastic opportunity for SEO changes to be made and helps to keep the company up to date. Finding what works and what doesn’t will not just help with traffic but also have a higher probability to convert.

 

 

 

5 tips to maximize your blog engagement!

Are you thinking of starting a blog for your company? If the answer is yes, then you are on the correct page. One thing any blogger would want is for an audience to read their blogs and actually engage. This can be quite a task and not everyone possesses the skill to write a piece that’s grabs the attention of their readers.

 

What is blog engagement exactly?

The term blog engagement is quite self-explanatory and simply means, the way people interact with your post. The term engaging could include many ways, from leaving comments, to sharing the post or even the simple act of mentioning the blog on Facebook or newsletters.

It is those forms of engagement that boosts your blogs. Active visitors are what you want, someone who participates in whatever the subject you may be talking about.

maximize your brand engagement

 

Now that we have that covered, let’s move on to-

 

Why is Blog engagement important for SEO?

Anyone who is familiar with SEO knows how blogs are an integral part of SEO. So how this works is, when your audience leaves comments on your blog, Google will notice that your blog is alive and active. When a blog gets shared or mentioned on social media, this helps with the ranking of the blog. With the blog getting a lot of recognition, it will definitely lead to more traffic, which is good and what you want.

 

Tips for increasing blog engagement

    • High quality content

The main thing is to make sure is, your content is interesting. It should be informative, funny, relevant and have a certain quality that makes it worth sharing.

    • Be consistent

In order to get people engaged in your blog, it should be regularly updated and maintained. People want to visit a blog that is consistent and doesn’t take a hiatus, where the audience thinks the blog is not active anymore. It is best to pick one day of the week and post on that day every week.

    • Be original

People want to read content that is original and that is worth it. It is important you are writing what you know about and are not sharing copied material from other sources. Readers what something they can relate to and they need to feel one with the topic you may be discussing.

blog engagement 2

    • Don’t be afraid to be a bit controversial

This doesn’t mean start a riot on a topic! What we mean to say is talk about something where people will want to join in to share their point of views. With people joining in to share their views, it will give them a chance to strike a conversation. Make sure your statement is a little bit bolder without going overboard.

    • Ask for engagement

As a blogger, if you want people to respond to your post, then ask them to do so. Asking people to share their thoughts on the subject will encourage people to like, share and even respond.

    • Respond to engagement

If you are inviting people to comment on your blog, then make sure you reply to them. Be polite! If your readers see that you care, they will surely come back as they feel appreciated.

 

In order to collect an entourage of engaging audience, it is important to follow these tips. Blogging can be a lot of fun, especially when you are writing about what you believe in. So take a chance and start blogging but remember these tips and you are sure to excel!

 

 

Is content marketing really that important?

Content marketing has completely altered the way businesses interact with their customers. It has created a bond and understanding between customers and businesses. Since the massive growth of social media, brands must now become more communicative with their customers, especially if they want to build trust and loyalty.

Many businesses are beginning to understand the need for content marketing, but what is content marketing anyway?

Simply put, it is a strategic marketing approach using articles, images, and video content to attract users to your brand. These can then be shared via social media, blogs, video sharing websites, and more. All of this can help your brand build loyalty, attract new customers, and improve brand awareness.

Having a clear sense of what it is you need to accomplish with your content can bring you closer to reaching your goals. It is more than just advertising; it is all about showing your customers who you are, rather than just telling them.

Back in the day, broadcasting advertising messages was the popular way to promote your brand. However, it is no longer the only strategy available. It’s also not advisable, especially if your customer has made the effort of including you in their ‘social’ circle. Today – it is important to give out advice, create engaging stories, share information, and provide value.

 

Creating a Content Marketing Strategy

Before starting your content marketing, it is important to make sure you know who your target audience is. In order to put an exact finger on it, we must ask ourselves a few questions:

What is the product or service we are offering? Who will benefit from the product or service? Why will they benefit? Once you have answered all these questions, it will be easier to gauge who and what your audience is looking for.

Now that you have a clearer idea of what content marketing is and who your audience is, let us look at some different perspectives of how to go about building your strategy.

1. Consumer Perspective

Today’s audience has a strong appetite for good information, but also a more powerful resistance to the so-called “hard sell.” Many of us research products and services online before making a purchase. We study different cars, comparing prices and features, before ever setting foot in a dealership. Even grocery shoppers use mobile phones to compare prices and deals. People want good content that helps them make good decisions. Consumers are less responsive to traditional advertising and old-school sales tactics, and this is true for both B2C and B2B customers.

2. Search Engine Perspective

Consumers look to search engines for solutions to their problems. Often times, your best chance to win new customers is to be there when they Google it. You may have already established a search engine optimization (SEO) plan which is working well for you. You may also know that search engines frequently update the algorithms they use to crawl the web so they can continuously improve the quality of results that we see when we do a search.

Google’s updates in recent years increasingly reward quality content. And what does quality mean for brands? For one thing, up-to-date content is rewarded. Publishing fresh articles and updating your existing content will help you maintain a strong presence on search engine results pages (SERPs) and keep people coming back to your site.

3. Business Perspective

Effective content can help you build customer relationships while avoiding less effective “hard sell” tactics. It showcases your subject-matter expertise and builds trust by showcasing important topics that may be of concern or interest to your customers. Well-crafted content can draw traffic to your website and social media accounts, boost your performance on search results pages, and give audiences the opportunity to share your content with their friends.

Companies with blogs attract more inbound links, and blogs on company websites tend to attract more visitors.

Keeping these different perspectives in mind, it is safe to say that the key to producing great content is to provide something of value to your audience that conveys your brand in a meaningful and memorable way.

 

Don’t do these 3 Things on the Google Display Network!

The Google Display Network is an extremely powerful marketing tool and an essential part of any internet marketing strategy. At the same time, it can also eat up your budget or increase spam traffic if not used properly. To make the most of your Display Ads campaign in Indonesia, here are a few tips of what NOT to do when marketing on the GDN.

Don't do thiese things on the GDN

1. Search Network with Display Select – Should we use it?

Search Network with Display select is an AdWords campaign option that allows you to target the Search and Display networks simultaneously. So why shouldn’t we use it? More often than not, Search and Display have very different objectives, meaning they usually are showing different ads to different kinds of people. Combining them into one massive campaign can make it difficult to optimize for a particular objective. This would also mean amassing all potential customers into one large group and showing them all the same ads. While there may be times when it is advantageous to use Display Select, we’ve found that most of the time its best to keep your Search and Display separate.

 

2. Over-layering – Don’t do it!!

The Google Display Network provides such a vast selection of targeting options that it can be tempting to just use them all. And, you absolutely should use them all – just maybe not all at the same time and in the same adgroup. For example, you could set up an AdGroup that’s targeted to show your ads to people interested in fashion. You could then add another layer of targeting to women aged 18 – 40. Now your ads are only shown to women aged 18 – 40 who also have an interest in fashion. Great. Then you could get really carried away and add another layer of managed placements of fashion websites maybe. At this point, your ads will only show to women aged 18 – 40 who have an interest in fashion while they are browsing a fashion website. So what’s the problem with that? The issue is that you have narrowed your targeting so much that your ads will rarely show at all. There’s no point running a campaign if no one can see your ads right? So what’s the solution? One, you could just stick to enough layers of targeting that still allows your ad to show to a decent number of people. Two, if you’re really adamant about choosing that third (or fourth or fifth) targeting option, you can click the checkbox that says “bid only.” Continuing with the example above, that would now mean that your ads would show to women aged 18 – 40 who have an interest in fashion, as well as those who are browsing a fashion website!

 

3. Ads in Mobile Games – To use or not to use?

Ads in Mobile Games can eat up your budget faster than you can say ‘where did my budget go?’ The main reason for this is that the majority of the clicks that come for in-game applications are accidental clicks from someone that just wanted to get on with their game. There are times when it may be useful to show your ads in-app, which is likely if you are advertising another game app to people playing a similar game. So how do you stop your ads from showing in mobile app games? In your Campaign Exclusions, be sure to exclude site category options of in-game and mobile app. Next, add adsenseformobileapps.com to your list of excluded placements. These two steps will stop your ads from showing on the majority of mobile apps. After that, if you still see some showing up in your placements, simply exclude them from your campaign as well! 😀