Tag Archives: digital marketing

 

Re-aligning your SEO strategy when business needs change.

Working as an SEO specialist requires you to be ready for change. Embracing changes is part and parcel that needs tweaking as we go along. Especially as Google keeps updating its algorithms, it is vital to integrate and evaluate the changes.

 

Now, with that said implementing all of this is tough. Any one starting off with SEO will have a few set questions such as – How exactly can you make sure that you’re focusing on quality traffic? How can you be sure this traffic will help your brand grow?

In this blog, we shall help you with some basics and answer some of your doubts.

1)    Make sure your SEO strategy aligns with your business strategy

 

Many companies along the way decide that they may want to change their go-to-market strategy. They may decide to change their current audience to maybe a different set of audience such as an enterprise audience.

This means that, instead of targeting a broad audience, their goal is more focused and specific.

Now that our targeting is more specific, we need to adjust our SEO strategy accordingly in order to achieve our goal.

SEO

 

2)    Work with the strategy manager in your organization

 

Working with a strategy manager will help you get clear on the vision of your brand and help to derive what you want.

 

So the few things you will research and analyze is:

 

·      Geo- which countries are you targeting and which language will prove more valuable to the brand.

·      Industries- Which industries do you want to focus on. E-commerce, insurance or any other

·      Audience – who the targeted audience is and what are they looking for

 

3)    Build new keyword research

 

After gathering all the information that lines with the new strategy of the company, it is time to come up with new keyword research strategy.

 

The best way to do this is to start with a list of competitors- analyzing how much traffic they get, which keywords they are ranking for that is relevant to our new strategy.

 

Once we have a list of keywords your competitors are using, it is vital to use another keyword tool to make new ones. Additionally, you can examine the volume of the keyword and see what their current ranking in the SERP is.

Search engine

 

4)    Focus on relevant traffic

 

It is assumed that, if you get more traffic to your site, it will improve your ranking. However, improving the quality of your traffic will help improve your rankings.

 

Let’s look at some reasons why we should remove low quality traffic:

 

·      Doesn’t provide any leads/sales to the business.

·      Has a high bounce rate.

·      Results in low page views.

 

Changes in company’s strategy is a fantastic opportunity for SEO changes to be made and helps to keep the company up to date. Finding what works and what doesn’t will not just help with traffic but also have a higher probability to convert.

 

 

 

Is content marketing really that important?

Content marketing has completely altered the way businesses interact with their customers. It has created a bond and understanding between customers and businesses. Since the massive growth of social media, brands must now become more communicative with their customers, especially if they want to build trust and loyalty.

Many businesses are beginning to understand the need for content marketing, but what is content marketing anyway?

Simply put, it is a strategic marketing approach using articles, images, and video content to attract users to your brand. These can then be shared via social media, blogs, video sharing websites, and more. All of this can help your brand build loyalty, attract new customers, and improve brand awareness.

Having a clear sense of what it is you need to accomplish with your content can bring you closer to reaching your goals. It is more than just advertising; it is all about showing your customers who you are, rather than just telling them.

Back in the day, broadcasting advertising messages was the popular way to promote your brand. However, it is no longer the only strategy available. It’s also not advisable, especially if your customer has made the effort of including you in their ‘social’ circle. Today – it is important to give out advice, create engaging stories, share information, and provide value.

 

Creating a Content Marketing Strategy

Before starting your content marketing, it is important to make sure you know who your target audience is. In order to put an exact finger on it, we must ask ourselves a few questions:

What is the product or service we are offering? Who will benefit from the product or service? Why will they benefit? Once you have answered all these questions, it will be easier to gauge who and what your audience is looking for.

Now that you have a clearer idea of what content marketing is and who your audience is, let us look at some different perspectives of how to go about building your strategy.

1. Consumer Perspective

Today’s audience has a strong appetite for good information, but also a more powerful resistance to the so-called “hard sell.” Many of us research products and services online before making a purchase. We study different cars, comparing prices and features, before ever setting foot in a dealership. Even grocery shoppers use mobile phones to compare prices and deals. People want good content that helps them make good decisions. Consumers are less responsive to traditional advertising and old-school sales tactics, and this is true for both B2C and B2B customers.

2. Search Engine Perspective

Consumers look to search engines for solutions to their problems. Often times, your best chance to win new customers is to be there when they Google it. You may have already established a search engine optimization (SEO) plan which is working well for you. You may also know that search engines frequently update the algorithms they use to crawl the web so they can continuously improve the quality of results that we see when we do a search.

Google’s updates in recent years increasingly reward quality content. And what does quality mean for brands? For one thing, up-to-date content is rewarded. Publishing fresh articles and updating your existing content will help you maintain a strong presence on search engine results pages (SERPs) and keep people coming back to your site.

3. Business Perspective

Effective content can help you build customer relationships while avoiding less effective “hard sell” tactics. It showcases your subject-matter expertise and builds trust by showcasing important topics that may be of concern or interest to your customers. Well-crafted content can draw traffic to your website and social media accounts, boost your performance on search results pages, and give audiences the opportunity to share your content with their friends.

Companies with blogs attract more inbound links, and blogs on company websites tend to attract more visitors.

Keeping these different perspectives in mind, it is safe to say that the key to producing great content is to provide something of value to your audience that conveys your brand in a meaningful and memorable way.

 

6 Reasons why you need a Digital Agency in Jakarta

Digital Agencies in Jakarta seem to be increasing every day. And why? The growing need for Digital Marketing is something that has affected not only Indonesia, but the rest of the world as well!

With the constant changes in technology and the way we communicate, companies now have countless ways that they can connect with their target customer. From Social Media, to Mobile Apps, and everything in between, the reach of Digital Marketing is almost limitless.

Considering the obvious need establish your company’s online presence, here are 5 reasons why you may need a Digital Agency, and how to choose the right one for your needs.

1. Manpower for the job

If you have a marketing / promotions division in your company, chances are high that they have many things to take care of. This could be organizing events, handling sales support, offline advertising, product development, and much more. Managing a company’s Digital Marketing Strategy is a full time job that they may not have time to fully commit to.

On the other hand, a Digital Agency in Jakarta has an entire team of experts that are fully dedicated to creating, implementing, and monitoring your online strategy.

 

2. Digital Marketing Expertise

A company may hire one or two Digital Marketing experts, but most likely, most companies cannot hire an entire Digital Marketing team. While having a couple Digital Marketing minds in-house is a big plus, they cannot possibly be experts in all the various aspects of Digital Marketing. A Web Designer does not necessarily know how to run a Google Ads Campaign, and a Social Media Manager may not know how to create a Content Marketing Strategy.

By working together with a Digital Agency, you can have experts from various fields working to make your project a reality.

 

3. Keeping Up to Date with the latest trends & technology

The world of Digital Marketing is extremely fast-paced. Almost every day there are new updates, new methods, new technology, and more! Google updates its algorithm which affects SEO every couple months. PPC will see continuous changes with new additions to Google AdWords, Facebook Ads Manager, and other software. There are new kinds of ads: dynamic ads, interactive ads, rich media ads. There are new ways of targeting and new ways of tracking. That’s not to mention all the new forms of Digital Marketing that become available all the time. While you may not have time to stay up to date with all these things, for a Digital Marketing Company, it is part of their job to stay up to date.

 

4. Project Based Digital Campaigns

Perhaps, you don’t want to run a full-time Digital Marketing campaign at the moment. Maybe you just need to advertise a specific product for a certain amount of time. It would be pointless to go through the process of interviewing and hiring a team just for a few months. This is reason why you may want to work with a Digital Agency in Jakarta.

 

5. Digital Agencies are more Cost Effective

Contrary to popular belief, hiring a Digital Marketing Company is far more cost effective than trying to do it in-house. SEO, PPC, Social Media, Mobile Marketing — it would be quite difficult to find a single person that can handle an entire range of digital marketing channels, and quite expensive to hire an entire Digital Marketing team.

 

6. Custom Internet Marketing Strategies

Whether you are a small company or a large enterprise, most Digital Marketing Agencies in Indonesia should be able to create a customized package that will suit your goals and budget. This way, you don’t need to worry about whether you need SEO or Social Media. You can worry about what goals you are trying to achieve, and let your Digital Agency take care of the rest.

 

Now that you’ve decided that you need a Digital Agency, how do you choose the right one?
The first step is to set clear goals of what you are trying to accomplish. Remember, that these goals also need to be realistic. Don’t expect to get from page 10 to page 1 of Google overnight! However, your Digital Agency should be able to help you set a clear plan of what you can do to reach your Page 1 goal, or any other goal you may have.

When choosing a Digital Agency in Jakarta, remember that communication is key. A good agency should keep you update with the progress of your campaign, and give you clear reports about the performance. They should also be able to advise you on what you can do to optimize and improve your Digital Marketing Strategy. Aside from this, you should also know how long the communication response time would be.

Lastly, be sure to decide on the roles and responsibilities of each party. Is there anything  your agency may need from your side before you can begin? Which accounts will they need access to? Do they need you to provide any brief about the content? Figuring this out beforehand can prevent possible delays and  ensure smooth running of any future projects.

Primehouse Media specializes in customized Digital Marketing Strategies to suit your needs. We can provide services in Web Design, Content Management, SEO, PPC and more. We focus on result-driven strategies that will help you meet your business goals. We know that by helping you to meet your goals, we can meet our own goals as well.

 

Google’s Smart Goals & Customer Match – Latest News in PPC

Internet Marketing in Indonesia is constantly evolving and changing. There are always new trends, new tools, and new ways to enhance and improve your Digital Marketing Strategy.

The internet itself is changing every day, and the way that people use the internet is changing as well – the way people search, the way people browse, and even the way people shop.Latest PPC News - Google Smart Goals

Platforms like Google and Facebook are continuously coming up with new tools for internet marketers to use. These tools can help them to target their customers more effectively, and create a strategy that performs better overall.

So what’s the latest PPC news this week? Here are a couple new add-ons for your Google AdWords and Analytics to improve your next PPC Campaign.

 

Customer Match – Latest PPC News December 2015

Customer Match was first announced by Google in October 2015, and has been fully live in all AdWords accounts for about a month now.

Previous AdWords targeting methods included:

  • Demographics: (age, gender, parental status, etc)
  • Interests: (people that show interest in a specific thing, based on browsing/ search history)
  • Topics: (The specific topic of a website someone is currently browsing.)
  • Remarketing: (people that have previously visited your website.)
  • Many others: (location, device, etc)

 

So what does Customer Match do?

Customer match allows you to target an exact individual based on an email address. For example, if you want to show an ad to Mr. John Smith who left his email at your open house event yesterday, you can do just that. Just add the email address, and you will then be able to show tailored ads on Google, Gmail and YouTube (not the rest of the GDN, just yet.)

This level of targeting can completely revolutionize your internet marketing strategy.

 

How does it work?

Since a lot of people browse the internet while logged in to Google, Customer Match allows you to specifically target those people. Of course, not all emails are linked to a Google account. From testing, we’ve found that Google manages to match roughly 50% of an email list that you upload. This is an extremely high match rate, which is about equal to Facebook, which has been perfecting a similar targeting option for a while, and far above Twitter, which hovers around a 10% match.

 

How is it used?

One of the ways to use Customer Match is by showing customized ads depending on where someone is in the buying cycle. Whether you want to bring back previous customers, show existing customers a new product, or even exclude customers from certain ads, this is all possible with Customer Match.

Let’s say you have a specific promotion for customers that have joined your loyalty program. You can use Customer Match to show ads for that promotion specifically to those customers.

Additionally, the tool can be used to find Similar Users, which would be those who have similar interests or habits to those on your email list. With a tool like this, you would essentially be able to multiply the reach of your email list by targeting new users with similar characteristics.

 

Smart Goals – Latest PPC News December 2015

Powered by Google Analytics, Smart Goals is a new way to optimize your AdWords for conversions. This is especially useful for those who have not yet set up Conversion Tracking in their Google Analytics or AdWords accounts.

How does it work?

Unlike Conversion Tracking, Smart Goals does not use data gathered from your own website. Instead, it uses anonymous Conversion Data gathered from numerous other websites to identify those that are “most likely to convert.” This data is based on KPIs such as Bounce Rate, Session Duration, and Pages per Session.

How is it used?

Smart Goals enables you to use CPA Biddding (cost per acquisition), although you have no previously measured conversions. This basically means that you can create a PPC Strategy that is optimized to target those who are most likely to provide a conversion.

Smart Goals was just launched by Google this December 2015, and will be fully available to all accounts within the next few weeks.

Stay tuned to our blog for the latest PPC news and other updates from the world of Digital Marketing in Indonesia.