7 Things you Never Knew about SEO
SEO in Indonesia is becoming more essential, as more companies are beginning to see the importance of a strong Online Presence. SEO, or Search Engine Optimization, makes it easier for your potential customers to find you online!
But, how exactly does SEO work, and what are the things that you should know?
There are plenty of theories and misconceptions about SEO. So, here are a few things you may or may not have known about SEO!
1. Everyone needs SEO
Some people believe that only e-commerce websites need SEO, or only B2C companies need SEO. In actuality, anyone with a website needs SEO. Or, there’s no point having a website at all. As our favorite allegory says: Having a website without SEO is like having a car with no engine. It may look pretty, but it will be absolutely useless.
2. SEO is not just about Keywords
Yes, of course keywords are still important, but that is not the only thing that matters. In fact, Google’s new “Hummingbird” algorithm focuses more on the actual meaning of what is on the page, more than the specific words that are being used. Deep, huh?
3. SEO is not for Search Engines
Who is it for then? It’s for your customers, your potential customers, and everyone who visits your website. Websites that are ranked highly on Google Search Results are those that provide useful, relevant, and updated information that answers the questions that people are searching for.
4. Quality vs Quantity
As is true in so many other aspects of life, the same is true in SEO. More pages on your website does not make your website better if they are not providing unique and useful information. 100 links is not better than 10, if those 100 links come from unrelated or spammy websites. The same can be applied to every function of SEO, whether it be link building, keywords, content, or any other step that goes into SEO.
5. Go Mobile
About 90% of internet users in Indonesia access the internet through their mobile phone. Around the world, the average for mobile internet users is about 53%. Because of this, Google has given a boost to mobile friendly websites to appear higher in the Search Results when someone is searching on their phone. This means that if your website isn’t optimized for mobile devices, you could well be missing out on 90% of the internet users in Indonesia.
6. SEO takes time
Good SEO in Indonesia is not something that can be done overnight. It takes planning, preparation, dedication and hard work. There are no shortcuts to Page 1 of Google. However, once you have built a strong SEO foundation, you can count on high-quality and long-term results for your website.
7. SEO in Indonesia and around the world is constantly changing
SEO is not something that can be done once and then forgotten. Google’s “rules” of SEO are constantly evolving, and it is essential to always stay on top of any changes or updates. For SEO to be effective, it must be regularly maintained and updated.