4 Ways to Increase Brand Awareness Through Social Media Marketing
Social Media is a rapidly growing culture in Indonesia and around the world. The transition from print media, radio, and television to the virtual world has become inevitable. Social media has become an essential channel for connecting with friends and family, staying up to date with the latest news, and finding inspiration as well as creating brand awareness for a company.
Using Social Media, we are able to read books (e-book), listen to the radio (radio streaming), watch television, get the latest news updates, buy and sell goods, provisions or services, compare brands, and much more. Every single business information regarding a company’s brand can be accessed from social media. Everything is connected by one world, the digital world.
It can be hard knowing where to begin when it comes to using platforms like Facebook, Twitter, and LinkedIn to increase awareness of your brand or company. Social media marketing increases your brand awareness, so a strong online presence is a must for any business. With the majority of companies already using Twitter and Facebook, creating an online presence that pushes your brand above the competition has become even more essential.
There are many ways a company can use to increase brand awareness through social media marketing. You may often see posts on your Facebook account teasing and tempting users to “Like” the page which in turn helps in brand awareness. Many brands also have campaigns by giving quizzes, contests with prizes, or simply adding both the video content, article, or news, all of which lead to increased confidence in the brand. But what about the important points that a brand must follow to increase brand awareness? They still are very much important. Here are some of the ways that social media can help your company stand out.
The essence of brand awareness is to get as much as possible mainly the trust of customers. Social media such as Facebook or Twitter with a number of fans and followers is a reflection of customers confidence in a brand. The ability of social media to reach out to potential new members and followers of different ages, gender, occupation, and country. Through social media, a prospective member is capable to shoot as much market share. After they have joined the network, it doesn’t stop there. We need to analyze their behavior with the purpose of marketing strategies from which we applied in order for them to be loyal customers.
There are two types of traffic, direct traffic and referral traffic. Direct traffic refers to customers directly having access to the company’s account. As for referral traffic is to access the site of our brand from other links. For example, when opening the social media, there is a link to the campaign addressed to the particular link in the form of programs or information regarding the activities being carried out by the company. Traffic does not just occur amongst users of social media alone, inter-company brands can work together to build traffic between them.
Each day the growth of social media users is growing. With that new audiences are born. Sometimes old customers begin to saturate and begin to turn away from the brand to other brands. This requires continuous innovation and looking for the right formula to attract new audiences to become loyal customers. This is certainly necessary research that isn’t a small cost to achieve.
Expertise is a step to explore the corporate image for customers. The trick is to provide important information in the form of content quality that is certainly useful to the customer. Automatically it will build a professional corporate image making them an expert in that specific field.
So, are you ready to increase your brand awareness through social media marketing? Give it a try, its worth it.