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May 14, 2019

5 Tips for Digital Marketing in Healthcare

digital marketing in the healthcare industry

We have written a lot recently on various trends in Digital Marketing. Additionally, it is also important to know exactly how to apply these methods to various industries.

Trends are constantly changing. One thing to always understand is the idea behind the trend, which can help us to continuously provide what our customers are looking for.

Although trends are always changing – not just in Digital marketing, but in the way we behave, the way we communicate, and the way we buy. However, some things will always be constant. In the case of healthcare, some of the constants are convenience and quality.

Here are a few ways that we can use digital marketing in healthcare.

 

1. Patients Desire Complete Convenience

In the past, it was common to wait many months for an appointment to see a doctor. Aside from that, it was common to spend hours in the waiting room. These are some situations that many patients feel need improvement.

book appointment online

Although waits may not necessarily be completely eliminated, then can certainly be improved by enabling smooth online booking services. This gives patients the opportunity to book appointments from the comfort of their home, and without long waits on the phone as well.

 

2. Online Reviews have the Power to Influence

Online reviews have a massive power to influence – especially in the areas of healthcare. Research shows that over 70% of healthcare customers use online reviews as part of their decision making process.

online reviews for healthcare

For the part of the healthcare provider, there are two main things you can do to improve your online presence when it comes to reviews. The first, is of course to encourage your customers to leave online reviews for your business.

The second, is to make sure to respond to all the reviews- be they positive or negative. In fact, bad reviews can often be an opportunity for brands to show that they care about their customers and are willing to solve any issues that may arise.

 

3. Focus on the 5 P’s

This point is not necessarily only for healthcare, but a point to always keep in mind for your marketing. The 5 P’s are: Product, Price, Promotion, Place, and People. These are the things to always keep in mind for your marketing. Whether it’s the text on your website, or your social media posts, or your email marketing campaigns, these are 5 points that should always be included.

 

4. Your Landing Page Matters

Many hospitals and clinics are already using paid ads to drive more customers to their business. Aside from creating attractive graphics or setting up the correct targeting, the next step is building an effective landing page.

landing page - digital marketing in healthcare

Good landing pages are a must have for any business, and that includes healthcare. While the exact elements may vary from business to business, here are a few points that every landing page should include:

  • Clear headline
  • Clear information that is directly related to the ad that led to the landing page
    USP (unique selling points) – Why should they choose you? What makes you different from the rest?
  • A strong CTA (call to action)
  • Depending on how long your landing page is, you may even include several CTAs
  • Social links or reviews are also helpful

 

5. Follow the E-A-T Steps of SEO to improve your visibility on Google

We all know that Google’s algorithm is always changing. What worked one day may not always work the next. But regardless of the “steps” we take to rank on Google, the idea is always the same.

seo for healthcare

According to the “EAT” steps of SEO, brands should focus on nurturing their Expertise, Authority, and Trustworthiness. These are 3 main points that Google’s algorithm considers in their search rankings.

 

Final Verdict

Hopefully this article gave you some interesting tips on how to improve your online presence. For further information on how to get started, contact our team for a free digital marketing consultation.